For retail roofing contractors

Inspect once. Build the proposal from there.

Guide your reps through the inspection, capture the details in one place, and turn them into a homeowner-ready Good, Better, Best proposal using your materials, subcontractor rates, and margin rules.

Book a live walkthrough See the workflow

Runs on the rep's iPhone. Homeowners open a link, no app required.

The problem

The inspection is done. Why are you still rebuilding the estimate?

Your rep has the photos, measurements, and notes. Then comes the spreadsheet, the search for labor rates, the repeated data entry, and the proposal formatting. Most retail roofs are repeatable. The work of quoting them shouldn't start over every time.

  • 01
    Missed inspection details
    A skipped pipe boot or valley shows up as a change order later.
  • 02
    Inconsistent rep performance
    Your best rep and your newest rep should produce the same inspection.
  • 03
    Re-entered measurements
    Squares typed into a spreadsheet, then into a quote, then into an order.
  • 04
    Hidden labor and disposal costs
    Margin disappears inside blended line items nobody can break down.
  • 05
    Slow proposal turnaround
    The homeowner is talking to two other roofers while your quote sits in a queue.
  • 06
    Unprofessional customer documents
    Every rep formats their own, and it shows.
The workflow

Three steps. One record.

The information captured in the field carries through to the proposal. Nothing gets typed twice.

STEP 1

Inspect

Follow a guided mobile checklist, one roof area at a time. Capture photos, findings, and voice notes as you go. Required steps can't be skipped.

STEP 2

Build

Measurements land on the job. Saved roofing packages, supplier pricing, subcontractor labor, disposal, and margin rules turn them into quantities and three priced options. Automatically, in a draft you review.

STEP 3

Review and send

Check the scope and pricing, polish the descriptions, and send the Good, Better, Best proposal from the phone. The homeowner opens a link, picks a package, and signs.

Pricing control

Your suppliers. Your labor rates. Your margins.

Use your supplier prices and subcontractor rates. See material, labor, and disposal costs before you send the proposal.

  • Pick the supplier and the crew. Each proposal is priced against one supplier price list and one subcontractor labor sheet.
  • Labor and disposal ride along. Install labor, tear-off, and nails follow the shingle quantity on their own.
  • Margin lands where you set it. Set it per line or with a slider, inside limits you define.
  • Fix a price without breaking the rest. Change it on this quote only, or update your price list for next time.

Example numbers. Your catalog, your rates.

ABC Supply · Sep 2026
Ramirez Crew · Tear-off & install
ItemQtyUnit costCostSell
Architectural shingles, lifetime SHINGLE115 bdl$38.50$4,427.50$17,166
Install labor LABOR34.2 SQ$95.00$3,249.00—
Tear-off & disposal, 1 layer DISPOSAL34.2 SQ$65.00$2,223.00—
Coil nails, 1¼"8 bx$42.00$336.00—
Starter strip STARTER6 bdl$58.00$348.00—
Parent + sub items$10,583.5038.3 % margin
The homeowner's price is your margin applied once over material, labor, and disposal together.Better
What the homeowner sees
Roof replacement · Lifetime architectural shingles, tear-off and haul-away included
$17,166
The homeowner experience

Make the options easy to understand.

Three clearly different packages, each with the inspection photos, the scope, and the products by name. The homeowner picks one and signs on their phone.

Good$15,696
  • 30-year architectural shingles
  • Synthetic underlayment
  • Ice & water shield at eaves
  • Replace pipe boot, seal ridge nails
  • Tear-off and haul-away
Example packageSelect
Better$18,240
  • Lifetime architectural shingles
  • Synthetic underlayment
  • Ice & water at eaves and valleys
  • Ridge vent for attic airflow
  • Replace pipe boot, new chimney step flashing
  • Tear-off and haul-away
Most chosenSelected
Best$22,910
  • Designer shingles, class 4 impact rated
  • Synthetic underlayment
  • Full ice & water coverage
  • Ridge vent for attic airflow
  • Lead pipe boots, new chimney and step flashing
  • Tear-off and haul-away
Example packageSelect

Upgrade packages show whole-project prices, never confusing add-on math. Sent prices are frozen, so what the homeowner signed is what the office sees.

Automation and AI

Your rules handle the math. AI helps with the words.

ServFuel is not an AI estimator. Contractor-controlled formulas calculate quantities and pricing. AI gets the jobs where a second pair of hands actually helps.

Your rules decide

  • Quantities from measurements and waste factor
  • Material pricing from your supplier list
  • Labor and disposal from your subcontractor sheet
  • Margin, per line and per package
  • What goes in Good, Better, and Best
  • Warranties and contract terms, from your templates

AI assists with

  • Photo captions from what the rep tagged on the roof
  • Homeowner-friendly descriptions for each package
  • Cleaning up spoken notes into written findings
  • Suggesting items from your own catalog, never inventing them

Prices, warranties, and contract terms come from your catalog and templates. Your rep reviews the proposal before sending.

Live walkthrough

See the workflow live.

Thirty minutes on a video call. We run the whole workflow on a phone, on a roof like yours, from the last inspection step to the homeowner's proposal link. No slide deck and no pre-built proposal.

You bring a recent job, your supplier's price list, and your sub's rates if you want to see your own numbers. We bring the phone and the clock.

We time the stretch from "inspection complete" to "proposal link sent" while you watch. We only publish numbers we've measured, so ask for it on the call.

Book a live walkthrough
What the walkthrough covers30 min
  1. 1A guided inspection on the phone
    including the steps reps skip today    5 min
  2. 2Measurements landing on the job
    and the draft recalculating on its own    5 min
  3. 3Your pricing, your way
    supplier list, labor sheet, margin slider    8 min
  4. ▶Review and send Good, Better, Best
    clock runs from "inspection complete" to "link sent"    7 min
  5. 5The homeowner's view on their phone
    pick a package, sign    3 min
  6. 6What happens after they sign
    orders, crew scope, completion    2 min
Your questions welcome at any point. Pricing for ServFuel itself comes at the end.
After the signature

The signed scope keeps working.

The package the homeowner accepted becomes the source for what gets ordered, what the crew does, and what gets documented at the end.

from the signed packageMaterial order

Quantities and products from the accepted scope, ready for your supplier.

from the signed packageCrew work order

Scope, findings, and photos for the crew lead's phone. No re-explaining the job.

during the jobChange orders

Found rotten decking? Price it from the same catalog and get it signed on site.

at the endCompletion report

Before-and-after photos and the finished scope, sent to the homeowner from the same record.

Start inspection→Get measurements→Review proposal→Send proposal→Follow up→Open work order→Completion report

Each job shows one next action. Follow-ups run automatically until the homeowner replies, and a rep can take over with one tap. Job links sync with JobNimbus.

Questions

Straight answers.

Does AI set my prices?
No. Prices come from your supplier price list, your subcontractor labor sheet, and your margin settings. AI only helps write captions and descriptions and clean up voice notes.
What does the rep need in the field?
An iPhone. ServFuel installs from Safari to the home screen, no App Store. The guided camera runs the inspection step by step and stores photos on the job.
Where do the measurements come from?
Order an EagleView report from the job. When it arrives, the draft proposal recalculates and waits for the rep to review. Nothing is ever sent to a homeowner automatically.
Can I use my own supplier and sub pricing?
Yes. Keep one price list per supplier and one labor sheet per subcontractor. Each proposal pins one of each, so a quote is always priced against a specific supplier and crew.
Do I have to write formulas?
No. You map your products to standard roofing roles like shingle, starter, underlayment, and ridge. Sub items such as nails, install labor, and disposal attach to their parent item and follow its quantity.
What does the homeowner have to install?
Nothing. They get a link, open the Good, Better, Best proposal on their phone, pick a package, and sign. The signed price is frozen from that moment.
What happens after they sign?
The accepted package feeds the material order, the crew work order, change orders, and the completion report. If you use JobNimbus, the job stays linked.
What does ServFuel cost?
We go through pricing on the walkthrough, once we've seen how your team quotes today. Book one below.
Next step

See your inspection become a proposal.

A 30-minute live walkthrough on a roof like yours, with your questions and the clock running. No slide deck. Tell us when works and we'll confirm by email.

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